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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 3, January-June 2005


Susana Herrera Damas Universidad de Piura, Perú
Title Advantages and Disadvantages of radio participation by audience in radio programmes Summary Since the forties, listener participation on radio programs has been the most widely developed, diversified and consolidated participative formula. Despite its easiness for radio programs, the certain fact is that, as any other program element, the formula do have its inconveniences. The present paper describes both sense and countersense of the formula use, as well as the future demand of a more professional exercise on those who manage programs, not only regarding the end of the communication process, but in the design itself and configuration of programs. Keywords Audience participation, phone in programs, radio.


doi: https://doi.org/10.31921/doxacom.n3a7


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