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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 4, January-June 2006


Salomé Berrocal Universidad CEU San Pablo, Madrid Clara Fernández Universidad CEU San Pablo, Madrid
Title Legislative elections 2004. An analysis of surveys and communicative management in the electoral campaign: effects in vote decission Summary On March the 14th 2004 general elections were held in Spain. Their results force us to talk about an electoral upset, the Popular Party’s absolute majority turned into a victory for the Socialist Party. These elections were influenced by several events such us the Spanish support of the Iraq War, Carod Rovira’s meeting with members of the terrorist group ETA, and especially, the Islamic terrorist attack which took place in Madrid on March the 11th, three days before the elections. The surveys that were done during 2003 and 2004 show how these facts influenced the Spaniards’ decision to vote. For this reason, these opinion polls have helped to explain in this dissertation the origin of the votes that leaded José Luis Rodríguez Zapatero to the Presidence of the Government. Keywords Politics, political parties, elections, Spain, electoral campaign, survey, poll, opinion, press, journalism.


doi: https://doi.org/10.31921/doxacom.n4a10


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