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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 4, January-June 2006


Mª Luisa Sánchez Calero Universidad Carlos III de Madrid Sonia Fernández Parratt Universidad Carlos III de Madrid
Title The Sponsorship in the news TV programmes: weather information in Televisión Española Summary The contribution in the public life of the patronage projects or sponsorship has been increase in order to know what the company means for the public opinion. There are a lot of companies who raise to invest on innovator new projects and fields that concern the society. Today, it can be demonstrable how company investments are destined to finance new events derivative from the increase of the spare time, show evolutions, sport competitions and the increase of the TV channels which are looking the way to finance a great part of the programs. In this sense, it is common to find more programs, shows and news that are sponsor trying to supplant the traditional advertisements immersed in an economical crisis today. The space dedicated to the whether information on TV is probably one of the first patronages made in this media. Also one of the most demanded by the Spanish companies. Keywords Patronage, sponsorship, wheather information, TV channels.


doi: https://doi.org/10.31921/doxacom.n4a8


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