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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 4, January-June 2006


Jesús Miguel Flores Universidad Antonio de Nebrija Guadalupe Aguado Universidad Antonio de Nebrija
Title Weblogs' keys and its influence in traditional press Summary In the present article one deepens in the concept of weblogs and everything what this phenomenon implies. The factors are analyzed that have affected their proliferation and diffusion, determinants in their consolidation, starting from their facility of creation, characteristics and tendencies of use. In addition, this reflection intends to carry out an analysis on the influence of weblogs in the media and journalism, to what extent it is possible to be spoken of them like strategies of business, their use as debate and sources of intelligence –consequent on its reliability– and expansion of the called participative journalism. Keywords Journalism, blog, communication, mass media, information, business.


doi: https://doi.org/10.31921/doxacom.n4a7


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