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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 4, January-June 2006


Guillermo López García Universidad de Valencia.
Title Digital Communication and the break lines of Agenda Setting paradigm Summary This article proposes a prospective about the main modifications caused by the digital communication technologies in the Agenda Setting paradigm. Our hypothesis is that, although mass media multiplication and diversification caused by digital technologies may not have caused a comparable diversification in which it concerns to mass media news selection routines, it may develop an important increase of pluralism at the interpretations and opinions offered by different media related to actual events, which would also imply some fracture lines in the Agenda Setting paradigm. Keywords Digital communication, interpersonal communication, agenda setting, mass media, informative pluralism.


doi: https://doi.org/10.31921/doxacom.n4a2


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