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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 5, January-June 2007


Elena Cebrián Guinovart Universitat CEU Abat Oliba
Title The Campaign of the Regional Elections from Catalonia in 2006 in reference newspapers Summary The fact that Catalan society was deeply disenchanted with politics and that the parties aspired to get better results at the polls, gives the Electoral campaign for Catalan Parliament Elections on 1st November, 2006 a special influence in vote decision. Through a quantitative content analysis, this paper studies the presentation of that campaign in the four most influential newspapers, and proves that most of the total coverage was centred in the activities of the different parties, that social interests and media agenda differed greatly, and that the press showed a very personal and spectacular campaign with far more attacks than political proposals. Keywords Electoral campaign, Political parties, Media Agenda, Personalised politics, Spectacularised Politics, Political line of argument


doi: https://doi.org/10.31921/doxacom.n5a2


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