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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 9, July-December 2009


José Carlos Losada Díaz Universidad Católica San Antonio de Murcia
Title The Ten Fronts of Institutional Communication Summary Corporate Communication, as a field of knowledge linked to the professional work, finds hardly the balance between its renovation, stimulated by the needs of the market economy, and the agreement of the academic core of this field. The aim of this paper is to offer ten key points that should orientate the corporate communication manager work in the future. Keywords Corporate Communication, Crisis Communication, RSC, Image, Brand, Corporate Identity


doi: https://doi.org/10.31921/doxacom.n9a7


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