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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 30, January-June 2020

Authors

Sonia Ferruz González Universidad Pontificia de Comillas, Madrid, España
saferruz@comillas.edu
Title New proposal for the evaluation of Corporate Reputation: Reputational Performance Indicator Summary Based on the concept of reputation by consensus previously proposed by the author in earlier research, this study conducts a comparative analysis of the most recognised methodologies in existence today for assessing corporate reputation, both in the academic as well as professional fields (reputation ranking). Moreover, this study allows for the identification of different theoretical approaches, their features, and the concepts related to reputation underlying the methodologies. Once all of the methods are compared, they are subsequently classified and analysed objectively. This research concludes that the proposal of a methodology for assessing corporate reputation through performance indicators is in line with the concept of reputation by consensus, and the objective is for it to become a valid, accepted methodology for reputation assessment. Keywords Corporate reputation; reputation rankings; reputation performance indicator.

 

doi: https://doi.org/10.31921/doxacom.n30a17

 

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