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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 9, July-December 2009


Esther Martínez Pastor Universidad Rey Juan Carlos Marina Santín Durán. Universidad Rey Juan Carlos
Title Publications for Immigrants: Study of the Information and Advertisement Targeting the Immigrant Community Summary In the most recent years we are witnessing an increase in mass media that is directed mainly to the foreign population. This article showcases the results obtained from two independent research projects which focused on advertisement and information shown in those media targeting immigrants. Data obtained from these studies allow us to conclude that media targeting immigrants contribute to their cultural cohesion, allow the immigrants to recreate their own culture and values, and at the same time allow them access to information made-to-order, adjusted to their needs, and from their own perspective. Keywords Immigration, Identity, Mass Media, Journalism and Advertising.


doi: https://doi.org/10.31921/doxacom.n9a6


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