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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Pre-print #30, January-June 2020


Marta Redondo García Universidad de Valladolid, España
Marta Ventura Meneu Universidad de Valladolid, España
Salomé Berrocal Gonzalo Universidad de Valladolid, España
Title New job roles of the political leaders in infotainment television programs Summary The traditional role of the politician in the mass media is to be the source of information of political news. The outbreak of political infotainment in television (politainment) during the 90´s opened a broader range of roles for political leaders as they began to appear in new formats that were not always purely informative, but also included details about their private lives, acting as presenters or even as celebrities. The present research studies the new profiles of politicians in TV. The paper suggests a conceptualization of these roles which is completed by an empirical study about the roles of the politicians that appear in the TV programme Las Mañanas de Cuatro chosen as a significant TV infotainment programme (Sánchez-García y Campos Zabala, 2017). Among the conclusions, it is relevant to highlight the emergence of the main characters in this format and the roles they assume such as political chroniclers, political debaters or political celebrities. Keywords Political communication; television; infotainment; politainment; content analysis.

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