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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 28, January-June 2019


Carmen Llovet Rodríguez Universidad Internacional de Cataluña, Barcelona, España
Mónica Díaz-Bustamante Ventisca Universidad Complutense de Madrid, España
Alfonso Méndiz Noguero Universidad Internacional de Cataluña, Barcelona, España
Title State of the issue of child sexualisation in the digital environment and media literacy proposals Summary Social networks offer both positive responses as well as situations of risk for children’s empowerment. The social phenomenon of child sexualization, already rejected by women due to discriminatory connotations, the passive role, and tolerance to violence, has become widespread on the Internet with apparent impunity for brands and the media who reproduce these images due to the low level of awareness among girls and parents who publish them on social networks. Faced with a call from legislators, parents and researchers to protect children’s rights, the objective of this research is to gain greater knowledge regarding the state of the issue of child sexualisation in the digital environment, and to gather some proposals for media literacy. The methodology used was a review of the literature on sexualisation, digital advertising, childhood commercialization, as well as children and fashion in the databases of academic journals and university libraries. The conclusions demonstrate the contributions necessary from opinion prescribers the media, parents, educators and advertisers in order to avoid reducing sexuality to sexualisation, and in raising awareness of the impact of commercial images that are capable of generating risky behaviour. Keywords Sexualisation of girls, stereotypes, Internet, media literacy.


doi: https://doi.org/10.31921/doxacom.n28a12


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