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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 27, July-December 2018


Isidro Jiménez-Gómez Universidad Complutense de Madrid, España
Luis Mañas-Viniegra Universidad Complutense de Madrid, España
Title Better paid job offers in communication and design: new profiles and the full-stack effect Summary Communication and design are dynamic sectors with regard to career opportunities. This is due to their involvement in the digital world and the new interactive technologies, among other reasons. By analyzing job offers published in Domestika, the principle specialized web portal in the sector, we have carried out a diagnosis of the most highly demanded and best paid professional profiles as well as the requirements for these types of profiles. This study reveals that in the area of communication, the digital world is the leader in employment offers, although a higher salary is not always implied by this situation. There are professional profiles linked to social networks, an activity that we usually identify as a digital trend, which have a lower remuneration than would be expected. However, the best paying jobs are those linked to big data, user experience (UX), and digital marketing and design department coordination. The full-stack profile and its integrated perspective from the user’s experience to the infrastructure that supports services, is a reality among these types of higher-paying jobs. Keywords Professional competences, job profiles, communication, full-stack, big data.


doi: https://doi.org/10.31921/doxacom.n27a12


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