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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 27, July-December 2018

Authors

Olga Kolotouchkina Universidad CEU San Pablo, Madrid, España
olga.kolotouchkina@ceu.es
María Henar Alonso Mosquera Universidad CEU San Pablo, Madrid, España
henar.marketing@ceu.es
Juan Enrique Gonzálvez Vallés Universidad CEU San Pablo, Madrid, España
juanenrique.gonzalvezvalles@ceu.es
Title Interdisciplinarity of professional profiles as a basis for the fight against hate in social networks: Rewind Summary In the search for new initiatives that could attract students, a group of professors proposed participation in the Facebook Challenge P2P organized by Edventure Partners. The selection of the participating students was done by establishing an interdisciplinary filter in the profiles that were to be selected. After the selection of students, we worked with a real briefing and budget, creating an original communicative space where an online campaign aimed at the prevention of extremism in the networks was developed. The campaign was more than successful since it got the first position in the European event and the third in the world; in addition, it earned the Prize for Teaching Innovation from the CEU San Pablo University. Keywords Facebook, hate, social networks, profiles, innovation.

 

doi: https://doi.org/10.31921/doxacom.n27a16

 

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