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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 27, July-December 2018


María Teresa García Nieto Universidad Complutense de Madrid, España
Julio Manuel Gil Rodríguez Universidad Complutense de Madrid, España
Title The Corporate Social Responsibility in undergraduate communication studies Summary Training of future professionals on the issue of social responsibility has acquired increased importance in recent years. Managers and corporative leaders should be aware of the role of organizations in social development. This research analyses the current state of CSR, as a subject in undergraduate curricula in public and private universities. Our research focuses on the field of communication and its linkage to SCR management. Based on the results of in depth interviews, we carry out a documentary analysis of SCR subject syllabi of undergraduate studies in communication and related disciplines. Keywords Corporate social responsibility, university social responsability, university education; communication; social responsibility training.


doi: https://doi.org/10.31921/doxacom.n27a19


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