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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 27, July-December 2018


Miguel Ángel Sánchez Jiménez Universidad de Cádiz, España
Marisol B. Correia Universidade do Algarve, Portugal
Nelson de Matos Universidade do Algarve, Portugal
Title Main topics used in the social communication of immigration NGOs in Spain through the social network Facebook Summary The aim of this study is to learn about the communication of immigration NGOs in Spain through their official social network Facebook through an analysis of the content of the publications through the software Nvivo 11 in which the main topics or subjects dealt with are identified through categories and subcategories. In addition, to know the most used topics and those that generate the most activity or interaction, the number of publications is obtained, as well as the number of likes and comments for each category and subcategory. The results identify a willingness of NGOs to highlight specific locations where immigration problems occur and a user interest in the problems and consequences of the maritime environment. In addition, there is more interaction in positive messages among users than in those related to problems and injustices. Also, the users are more reluctant to discuss issues that require more active and personal interaction or involvement with immigrants, such as reception, integration and participation. Finally, to highlight the importance of educational issues in the communication of NGOs and the concern of users about mafias in immigration. Keywords Social networks, communication, NGOs, immigration, refugees.


doi: https://doi.org/10.31921/doxacom.n27a10


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