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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 27, July-December 2018


Felipe Alonso-Marcos Universitat Internacional de Catalunya, Barcelona, España
Omar Saldaña Universitat de Barcelona, España
Title Media humiliation of the suitors in “Mujeres y Hombres y Viceversa” from the gender-based double discourse of its actors Summary Reality shows provide learning based on real models as a source of entertainment. We aim to study the media articulation of the discourse concerning love, conquest, and sexuality based on the analysis of a longitudinal sample composed of 22 programs of Mujeres y Hombres y Viceversa. The results demonstrate that although both men and women are widely criticized, especially regarding their behaviour and personality, men are judged simultaneously more positively than women. The program shows a double discourse, which despite being articulated by the direction in a way that seems politically correct, is based on humiliation and masks an articulation fraught with microsexism. Keywords Dating show, reality show, media humiliation, media discourse, gender discourse.


doi: https://doi.org/10.31921/doxacom.n27a9


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