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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 27, July-December 2018


Sergio Jesús Villén Higueras Universidad de Málaga, España
Francisco Javier Ruiz del Olmo Universidad de Málaga, España
Title Promotional websites in the film industry. The case of the Spanish cinema Summary The development of web languages and the new communicative needs of the film industry have fostered the evolution of official movie websites. In this context, this research is aimed at establishing a classification of the different types of these digital spaces and their promotional strategies, as well as analysing them in the Spanish cinema field. For this purpose, the most representative models are described and, by means of a mixed method, different communicative aspects of the web pages created by Spanish films produced in 2017 are analysed. The results show that the official movie websites have been transformed and diversified, although the Spanish cinema is anchored in unattractive and obsolete models. Keywords Websites, official websites, Spanish cinema, promotional strategies, social networks.


doi: https://doi.org/10.31921/doxacom.n27a8


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