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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 26, January-June 2018


Ana Rosser Limiñana Universidad de Alicante, España
Title Analysis of awareness campaigns against the physical punishment of minors in Spain. Content and proposed strategies to change attitudes Summary The physical punishment of minors has been a common practice in parental discipline for centuries. In recent times, different strategies have been developed for its eradication. Among them, raising awareness among the population about the risks, and proposing alternative forms of discipline. In this paper, we analyse the context and the persuasive features used in awareness campaigns issued at the institutional level in Spain for this purpose and its effectiveness. We have concluded that there is a need to promote the development of campaigns of this type through the media, providing them with greater reach in order to improve their effectiveness, and offering educational strategies as an alternative to physical punishment for the purpose of making these types of strategies real instruments in changing attitudes. Keywords Corporal punishment of minors, publicity campaigns, raising awareness, attitude changes, content analysis.


doi: https://doi.org/10.31921/doxacom.n26a3


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