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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 13, July-December 2011


Elena Olábarri Fernández Universidad del País Vasco Sergio Monge Benito Universidad del País Vasco
Title Self Expression and Privacy of University Students in Social Networks. Students at the University of the Basque Country as a case study Summary Our analysis aims to study the relationship dynamics that are generated in social networks. We have focused our study on university students because they are the first adopters of social networks and the ones that are integrating them most easily in their dynamics of relation. By forming two groups of discussion and carrying out a self-administered survey to 544 students at the University of the Basque Country we analyze the images associated to the two leading networks (Facebook and Tuenti) as we explore the knowledge of the mechanisms of relation that these generate. The results obtained show two social networks with a very distinct brand image as well as university students that are very sensitive to the exhibition of their intimacy and who do not question the credibility of the profiles content. Keywords Social Networks; University Students; Brand Image; Intimacy; Perceptive Indicators; Credibility


doi: https://doi.org/10.31921/doxacom.n13a4


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