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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 22, January-June 2016

Authors

Susana Miquel Segarra Universitat Jaume I (smiquel@uji.es) Marián Navarro Beltrá Universidad Católica de Murcia (mnavarro2@ucam.edu)
Title Analysis of the research on the history and evolution of public relations and corporate communication in Spain Summary Research on the history and evolution of public relations and communication management in Spain has been diffused among academics. Although since the introduction of university, both profession and discipline have been increasing at a rapid pace, the debate and the different positions about their origins and identity are still valid. The purpose of this research is to analyze the similarities and differences that exist between the different currents in the Spanish academic field, as well as the current evolution of "public relations" and the change in direction that has occurred, especially in the professional field, towards "communication management". To carry out this investigation a bibliographic review has been carried out from the analysis of the literature published in the major Social Sciences databases in Spain. The main results indicate that there is disparity of criteria on the background and origins of public relations in Spain as well as their evolution towards communication management. Keywords Public relations, communication management, public relations history, public relations background.

 

doi: https://doi.org/10.31921/doxacom.n22a6

 

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