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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 22, January-June 2016

Authors

Beatriz Feijoo Fernández Universidad de Vigo (beafeijoo@uvigo.es) Aurora García González Universidad de Vigo (auroragg@uvigo.es)
Title 40 years of children’s television in Spain (1970-2010) Summary Given the interest that the television has displayed to children since its origin, it would be profitable analysing the attention that TV dedicated to child audience in its main 40-year history in Spain. Thus, the evolution of children's content was studied in Tv guides of the general-interest channels from 1970 to 2010, using the content analysis. Regarding with the main findings highlight an unfavorable treatment provided to children's programs from general-interest channels, expounded in a decrease of broadcasting hours until the complete disappearance of this content in the general offer, besides replacements and constant changes that conditioned its stability on national television programming. Keywords Children's TV, children, programming strategy, child audience, tv guide, general-interest channels.

 

doi: https://doi.org/10.31921/doxacom.n22a4

 

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