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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 22, January-June 2016


Jennifer Rodríguez López Universidad de Huelva (jennifer.rodriguez@dedu.uhu.es)
Title Music Video as postmodern format: The rupture of audiovisual codes through music video Summary In this paper the characteristics of the postmodern era are compared to the features of the music video that are coincident, defining the music video as an essentially postmodern format. It's proposed clip's examples that show aspects like breaking the classic visual language codes, speed, repetition, intertextuality, and others. This reflection is based on numerous examples of music videos that show the features described and characterized by their current and original aesthetic. It accentuates how postmodernism is the context in which the music video frames as a mass-media product and transgressive nature compared to other established languages, which receives direct influences. Keywords Music Video, postmodernism, format, pastiche, codes.


doi: https://doi.org/10.31921/doxacom.n22a1


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