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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 19, July-December 2014


David Varona Aramburu Universidad Francisco de Vitoria
Title RTVE’s Red Button: a HbbTV implementation experience in Spain Summary The television ecosystem has been altered by the emergence of so-called connected televisions or smartTVs, devices capable of connecting to the Internet in different ways. One of these is the HbbTV, Hybrid Broadcast Broadband Television. Backed by the EU, it constitutes a relevant change in the way people consume television and a way for new audiences to reach the Web. This research focuses on the HbbTV implementation held by Radio Televisión Española (RTVE) in 2013. The paper includes a formal description of the Botón Rojo (Red Button) service and an evaluation of viewers” reactions and feedback to this new feature. Its significance lies in the central role of RTVE, a well-known powerhouse for research and development, in the Spanish audiovisual market. Keywords Smart tv, red button, interactive television, convergence, interactive television


doi: https://doi.org/10.31921/doxacom.n19a7


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