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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 18, January-June 2014


Begoña Gómez Nieto Universidad de Valladolid Cristina Benito Vielba Universidad Europea Miguel de Cervantes
Title The Advertising Sector to review: comparison between “Valladolid-Castille and Leon” and Spain Summary The following article focuses on the analysis of the advertising industry (mostly composed of SMEs) in Castille and Leon and, specifically, in Valladolid. Communication and Advertising industry are defined, as well as the typology of companies which offer these services and, finally, the attitude and behaviour of SMEs towards those companies. As methodology, a quantitative research is developed, specifically, it is used the self-administered questionnaire survey. Some of the most relevant foundings are: food industry is the sector with the largest investment in advertising, the professionals who work in the analyzed advertising sector own specific studies and, finally, Internet is the most requested media by SMEs. Keywords Advertising agency; Valladolid; Castille and Leon; SMEs; advertising investment.


doi: https://doi.org/10.31921/doxacom.n18a8


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