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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 14, January-June 2012


Carmen Costa Sánchez Universidade da Coruña
Title The Hospital Communication office. Theoretical proposal and approach to the reality of the communication offices of public hospitals in Galicia Summary The role of communication in the hospital sector is an essential tool to achieve a positive internal-external image and a good relationship with users. The objective of the present article is to analyse the situation of communication offices in the Galician public hospitals. We have combined quantitative (questionnaires) and qualitative (personal interview with his professionals) methodologies. The results show a more favourable situation for the hospitals of greater size. Nevertheless the human resources are few, the External Communication is the main activity and it still remains a long way to conceive the communication like a strategic tool of management. Keywords Institutional Communication, Public Relations, Hospital, Galicia


doi: https://doi.org/10.31921/doxacom.n14a8


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