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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 12, January-June 2011


Alejandro Tapia Frade Universidad Europea Miguel de Cervantes. Begoña Gómez Nieto Universidad Europea Miguel de Cervantes. Óscar Díaz Chica Universidad Europea Miguel de Cervantes.
Title The website as a tool for feedback in organisations: The case of Spanish NGOs Summary Elements such as public image, transparency and credibility are important strategic assets for nonprofit organizations (NGOs), and the basis on which to build their business. Therefore, this paper examines the exposure of information and feedback from hundreds of NGOs through their web portals. The sample was stratified according to budget, in order to determine significant differences between the strata. The analytical method used was content analysis with quantitative approach, using a template with 74 variables. The results show that a bigger budget, more resources for information exposure. However, feedback level was determined in all strata of the real absence of feedback mechanisms to establish meaningful relationships with public NGOs. Keywords communication, web 2.0, feedback, visibility, web portal, NGOs


doi: https://doi.org/10.31921/doxacom.n12a3


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