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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 16, January-June 2013


Roberto Rodríguez Andrés. Universidad Pontificia Comillas ICAI-ICADE y Universidad de Navarra
Title Leader’s Health and disease as a strategic variable in political and electoral communication Summary Disciplines like History, Political Science or Medicine have being investigating for years the diseases that main political leaders around the world have endured and how these might have conditioned their decisions. But this situation involves not only the field of management; it also has important consequences in the sphere of political and electoral communication. In this article we will analyse how consultants try to take advantage of their leaders’ health to show a dynamic picture of them and how they have to confront, in terms of communications, the fact that they are affected by a sickness, trying that those malaises do not to affect their popularity and even be reinforced Keywords political communication; electoral campaigns; leadership; health; disease


doi: https://doi.org/10.31921/doxacom.n16a1


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