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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 15, July-December 2012


Juan Rey Universidad de Sevilla
Title Advertising and changes in eating habits. A study of the buying reasons used in Spanish food advertising Summary The aim of this article is the study of the connection between the buying reasons used to market food products and the transformation in alimentary habits. The following repertoire of buying reasons is obtained by applying a content analysis to a body of research collected from the Spanish press of the 20th century: authenticity, beauty, kindness, science, ecology, economy, packaging, status, ease, innovation, health, tradition and variety. The most outstanding aspect is the frequent appearance of these buying reasons, their intensity and their combination. All this enables to observe the modification of alimentary preferences in Spanish population. Keywords Food Advertising, Buying Reason, Changes in Eating Habits, Argumentation


doi: https://doi.org/10.31921/doxacom.n15a6


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