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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 15, July-December 2012


Salomé Berrocal Gonzalo Universidad de Valladolid Eva Campos Domínguez Universidad de Valladolid Marta Redondo García Universidad de Valladolid
Title Political infotainment on the Internet. Analysis of the most viewed videos on YouTube of Jose Luis Rodríguez Zapatero, Mariano Rajoy, Gaspar Llamazares y Rosa Díez Summary This research focuses in the study of political infotainment. Originally, this is a genre linked to television, but now it is present in other media as Internet. The paper reviews the conceptual framework of political infotainment and major studies in the international area on the phenomenon and its possible influence on citizens. It also shows what has been the evolution of political infotainment in television and how it has begun to appear on the Net. This article proves that many political videos of YouTube satisfy the characteristics of infotainment. Specifically, this paper shows the results of a analysis of the eighty most played videos in YouTube in 2010 of José Luis Rodríguez Zapatero, the prime minister of Spain, Mariano Rajoy, Popular Party leader, Rosa Díez, Unión Progreso y Democracia leader, and Gaspar Llamazares, Izquierda Unida leader. Keywords Infotainment, Political Communication, Internet, YouTube


doi: https://doi.org/10.31921/doxacom.n15a1


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