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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 14, January-June 2012


Mercedes Román Portas Universidad de Vigo Daniel Martí Pellón Universidad de Vigo
Title Communication and discourse in a television program. SMS interaction with a late night talk show Summary The construction of the discourse from the talk show "El gato al agua" renders the case to investigate the evolution of the public to the communities of viewers. On a sample of programs studied the proposal of topics from a guest interview and a debate with five commentators during the late night of a digital terrestrial network. During the program are issued two hundred of messages that are taken as sample of the agreement and interactivity with the agenda items from that portion of the half million viewers of the debate. The aim of this observation and analysis is to compare the textual manifestations of the public and the descriptions of communities in the usual audience of a television program. The phone message (SMS) narrows a field selected by the direction of the program, but it shows the internal communication but also some parallel discourses manifesting different communities in the program audience. Program management must attend to keep them as public. Between the telephone call and direct connections with digital platforms we can provide experiences of messages to television programs for online management of virtual communities. Keywords Television communication, media publics, television interview, television debate, media discourse analysis, media social networks.


doi: https://doi.org/10.31921/doxacom.n14a7


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