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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 14, January-June 2012


María Teresa Santos Díez Universidad del País Vasco Jesús Ángel Pérez Dasilva Universidad del País Vasco
Title Free press for immigrants in the Basque Country: a struggle for survival Summary This article focuses on the study of free newspapers aimed at the immigrant population in the Basque Country. This is a type of media that arises in some cases driven by immigrants, while at other times they are the result of expansionary policies of media groups that try to enter into this new sector. The article addresses the marketing strategies that publishers take to overcome the crisis, and it also covers other aspects such as content and advertising. Keywords Newspapers for immigrants, Free newspapers, Advertising, Latin media


doi: https://doi.org/10.31921/doxacom.n14a3


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