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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 2, January-June 2004


José Luis Dader Universidad Complutense de Madrid
Title Comunipólogos: Emperor's tailors, their golden thread and public's lenses Summary This essay describes the complexity of the governmental communications strategies and the activities of the officials and 'spin doctors' in charge of government media relations. The performance of these new media experts has acquired a strategic position in modern democracies. In some countries like the United States and United Kingdom, the Director of Communications of the Presidency and his/her teams have been involved in a protagonist way in the decision-making process, and not only in the performance of spokesperson position that traditionally corresponds to them. The strategic role of governmental communication demands a prodigious combination of knowledge and expertise that blend journalism experience, mass communication theory and political science fields. The most difficult situations demanding the most for the governments and especially for the communication offices, happen in social and political crisis. The author suggests a global understanding of the information function of democratic governments in providing public explanations of their policies, and the ambivalent consequences for democracy of this struggling scenario of image construction and government-media-citizens competition. Keywords Governmental communication, 'spin doctors', public image and communication in crisis.


doi: https://doi.org/10.31921/doxacom.n2a12


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