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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 2, January-June 2004


Fermín Galindo Universidad de Santiago
Title ... And with number 13: Lula Summary The Republic of Brazil, with a voting census of more than 115 milion voters, celebrated for the first rime presidential elections with electronic ballet boxes. The extreem success of the leader of PT Luís Ignacio Lula da Silva was welcome by the international community as an historical event. The extension and obligatiorial caracter of the electronic vote counting system in elections of this size can be considered as an authencial revolution regarding the form of understanding the electoral propaganda. The identification between the number 13 and the candidate Lula an vice versa Lula-13 is a new important step in the field of political communication. Keywords Political communication, electoral propoganda (electoral campaign), Brazil, Lula-13 and electronic vote.


doi: https://doi.org/10.31921/doxacom.n2a6


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