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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 2, January-June 2004


Juan Ignacio Rospir Universidad Complutense de Madrid
Title Lazarsfeld in memoriam. The People's Choice and Voting were 60's and 50's birthday Summary A careful reading of Lazarsfeld sends us back, once again, to the world of innovation, improvisation and surprise, a world in which some of the best-known theories were discovered and described. It is still not clear who originated the idea of "opinion leaders". We still don´t know why The People´s Choice came about, and "two stage communication" is still an unexpected discovery. The re-reading of these chosen works, once again, returns us to the concept of "serendipity" as the engine behind mass communication research. Keywords Lazarsfeld revisited, panel survey, electoral studies, unexpected discoveries.


doi: https://doi.org/10.31921/doxacom.n2a2


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